Behind The New Logo

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by Veronica Erb on 8 September 2009

The Global Learning Portal, through collaboration with the AED Social Change Design team and through response gathering from stakeholders, has selected a new logo.

The logo’s design contributes to the on-going modernization of the GLP brand. It features a tree growing from a globe, and incorporates three core GLP themes:

  • Education and knowledge: Many cultures associate trees with knowledge. The physical growth of a tree can represent abstract growth – human development.

  • Global connections: The globe is depicted by lines of latitude and longitude. The tree’s boughs and leaves resemble a network diagram – the graphical representation of the personal connections that GLP enables.

  • Technology: While people and education are at the core of GLP’s work, technology is our means of achieving our goals. It is represented subtly by the style of the tree and globe, as well as the network diagram itself.

 

Satisfaction from our Stakeholders

Since completing the selection process and relaunching the new GLP.net, the new logo has received much praise for its aesthetic as well as its understood meaning.

One survey participant stated that the new logo “nicely integrates the tree, electronics and the world, which are great symbols for this context.” She elaborated on her interpretation of the tree’s crown: “The quantity and different sized bubbles in the tree to me indicate that it can grow - add new communities, connect them with current ones…”

Another stakeholder noted that the logo “encompasses the three main focus areas of GLP and does so in an unexpected, yet enticing way.” Such responses confirm the effectiveness of the logo we have chosen to represent the GLP brand.

What do you think about the new GLP logo? What does it mean to you? Feel free to use our contact form to join the discussion.